Messaging within one’s social network has indeed been the preferred method of communication for at least a couple of years now. It is faster because I don’t have to wade through all the emails in my inbox just to find ones that matter to me. It is clean because I only receive messages from people I expect to receive messages from. More importantly, it is an inbox that I control (compared to the email inbox which I cannot control).
It wasn’t something that was forced upon users, it just became de rigueur for those within the same social network. My friends and family know that if they want to reach me or they need me to respond to something, they better send me a message from a social media tool rather than from ‘traditional’ email.
Email for these millions of users, me included, has become a place to read messages from businesses or organizations that are outside the “network”. We acknowledge that email is necessary as we can’t stay locked in our network. We continue to engage with businesses and organizations and now we reserve email for that purpose. But for the most part, businesses and marketing have ruined email already. Users have lost control even though email providers have provided tools and added intelligence and protection.
On the flip side, marketing is trying to understand this phenomena. How do we get our email into that sacred Facebook inbox? The rules are different and the consumer has some level of control. Consumer backlash in this world can be very harmful just as consumer acceptance can be very profitable. Marketing and businesses are not content with staying in the email world. They acknowledge that the more they are engaged in social networking, the better it is for the brand. The focus now is to understand what this really means.
There are a lot of privacy and abuse concerns with a Facebook email. It was the same concerns people had with Google and Gmail and Chrome. There’ll be a lot of talking points about this but it all boils down to what Facebook users
will deem acceptable and appropriate. Users that are concerned will probably not sign up for the @facebook address….until everybody else in their network has one, that is.
Resistance might very well be futile. The Borg is now 500 Million strong and growing.
———————-
Fortune.com discussion
Facebook blog
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Facebook Messaging
Messaging within one’s social network has indeed been the preferred method of communication for at least a couple of years now. It is faster because I don’t have to wade through all the emails in my inbox just to find ones that matter to me. It is clean because I only receive messages from people I expect to receive messages from. More importantly, it is an inbox that I control (compared to the email inbox which I cannot control).
It wasn’t something that was forced upon users, it just became de rigueur for those within the same social network. My friends and family know that if they want to reach me or they need me to respond to something, they better send me a message from a social media tool rather than from ‘traditional’ email.
Email for these millions of users, me included, has become a place to read messages from businesses or organizations that are outside the “network”. We acknowledge that email is necessary as we can’t stay locked in our network. We continue to engage with businesses and organizations and now we reserve email for that purpose. But for the most part, businesses and marketing have ruined email already. Users have lost control even though email providers have provided tools and added intelligence and protection.
On the flip side, marketing is trying to understand this phenomena. How do we get our email into that sacred Facebook inbox? The rules are different and the consumer has some level of control. Consumer backlash in this world can be very harmful just as consumer acceptance can be very profitable. Marketing and businesses are not content with staying in the email world. They acknowledge that the more they are engaged in social networking, the better it is for the brand. The focus now is to understand what this really means.
There are a lot of privacy and abuse concerns with a Facebook email. It was the same concerns people had with Google and Gmail and Chrome. There’ll be a lot of talking points about this but it all boils down to what Facebook users
will deem acceptable and appropriate. Users that are concerned will probably not sign up for the @facebook address….until everybody else in their network has one, that is.
Resistance might very well be futile. The Borg is now 500 Million strong and growing.
———————-
Fortune.com discussion
Facebook blog
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